KAALA PEELIYA, COMMUNICATING THE SILENT KILLER IN PUNJAB

Hepatitis C has become a silent epidemic spreading across rural Punjab, India. However, adoption of its treatment has been woefully inadequate and slow. A collaboration between Dr. Reddy’s Laboratories and Treemouse Research & Design, the project decodes the dynamics of Hepatitis-C in rural Punjab & devises a financing system that would reduce the perceived cost of treatment.

Written and Contributed by Treemouse Research & Design